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Non-traditional marketing efforts can be tricky but the management at Dr. Ellen Janetzke’s (plastic surgeon) office came up with this winner. Gift certificates were donated to local radio stations as contest prizes. Not only did this bring in new clients but it also got them some air time. Genius! The certificate was printed on a rich, textured stock and wrapped in a royal blue pochette wrap. The whole thing was closed up with a matching seal. |
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If you open your front door and find this and a local print shop photo copy flyer, which one are you going to be prompted to call? Companies that do home maintenance type work can find themselves spending too much time marketing. These type of businesses that do work in similar neighborhoods compile their flyers together and pass them out, doubling their exposure in half the time. Making sure these promotional materials looks great only increases client acquisition.
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Startup projects are fun. We designed business cards, brochures and a website for this client. We were able to create an evocative logo and other representational graphics along with the images we photographed ourselves. We were able to instantly create an identity for the client so they could hit the ground running as if they already were already laps ahead.
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Marc VanClaggett is a singer, songwriter and producer who needed promotional materials that reflected the soulful style of his music. This club card was printed on a metallic stock to offer a sheen and glowing effect. Photos were taken by Blue Argyle Media.
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